Inspired by an Indian & Pakistani grocery store in Seattle’s Pike Place Market, this display sans–serif typeface solves your grocery needs. Chutney, an homage to the traditional South Asian sauce, asserts itself with a bright, bold, and confident presence, adding a punch of flavor to anything from food and spice packaging, to marketplace wayfinding.
The original store window sign had many inconsistencies, which initially proved difficult. My team and I were asked to design our entire typeface based on the painted letters, and improvise what was not present (which included all lowercase letters).
I was in charge of the following letters: B, D, P, Q, R, U, as well as, a, g, h, m, n, r, u.