CHUTNEY.png

Chutney

A typeface inspired by an Indian & Pakistani grocery storefront in Seattle's Pike Place Market.

 

An original typeface based on a
hand-painted store sign.

 

Project Type
Type Design

Objective
Design and complete an original typeface from a real-life sample

Timeline
9 Weeks, Spring 2017

Collaboration with:
Alyssa Chow, Raisa Janjua,
Jett Tucker & Joylyn Yang

 

Inspired by an Indian & Pakistani grocery store in Seattle’s Pike Place Market, this display sans–serif typeface solves your grocery needs. Chutney, an homage to the traditional South Asian sauce, asserts itself with a bright, bold, and confident presence, adding a punch of flavor to anything from food and spice packaging, to marketplace wayfinding.

The original store window sign had many inconsistencies, which initially proved difficult. My team and I were asked to design our entire typeface based on the painted letters, and improvise what was not present (which included all lowercase letters).

I was in charge of the following letters: B, D, P, Q, R, U, as well as, a, g, h, m, n, ru.

 
 
CHUTNEY copy.jpg
 
 
 
Website Headers.jpg
 
 
 
IMG_1931.JPG
 
 
Chutney_Letters.jpg
 
 
 
IMG_2324.jpg
GLYPHS1.png
IMG_2400.jpg
 
 

Final Typeface + Specimen

CHUTNEY_notes.png