We're not perfect. Our lives are messy, dramatic, sometimes unstable and usually hectic. We aspire to be our best, and live our best, fulfilling lives, but often hide behind the facade of a “perfect” life. Shown through the lens of one of the most circulated publications in the world, this publication attempts to highlight the imperfections and “real lives” of the seemingly everyday people of the IKEA world. Original stories about these fictitious people are juxtaposed with a New Yorker article detailing the impact and reality of IKEA’s capitalization on creating the perfect home.
Growing up, I watched a lot of television dramas and reality shows. The fast-paced, pop culture filled episodes were a great source of inspiration, which brought the characters of a fictitious world into the real world, albeit in a very dramatized way. With that, a satirical, non-serious, slightly humorous and eerily uncanny IKEA catalog was born in the name of having fun.